Marketing Director

  • USJobsCareers
  • Bellingham, WA
  • Feb 10, 2018
Full time Management Marketing

Job Description

Marketing Director

Grizzly Industrial - Bellingham, WA

Estimated salary $102K

UnitedStatesJobsCareers has partnered with Grizzly Industrial to locate a Marketing Director to join their team in Bellingham, WA.

Job Responsibilities

  • Develop marketing strategy and campaigns across all channels and markets, in addition to overseeing marketing execution.
  • Lead marketing team, including Catalog Director, Digital and Print Marketing Managers and staff
  • Budget and optimize marketing spend across all channels to maximize ROI/ROAS and achieve brand awareness, sales and profitability goals
  • Prepare revenue growth projections and related budgets. Accountable for top line growth and across all channels.
  • Analysis of all direct marketing efforts, and related strategy through analytical models.
  • Drive branding efforts nationally.
  • Coach employees in conjunction with leadership staff to ensure proper and consistent campaign execution.
  • Develop customer feedback cycles, survey and focus groups to better understand customer needs and drive demand through related efforts.
  • Make decisions based upon precedent and independently solve arising problems using sound judgment and experience.
  • Responsible for the further development of our (CRM) initiatives to meet specific KPI’s, using customer insights to find strategic solutions to grow the business and brand
  • Partner with internal and external departments such as our Product Team, Quality Control, and Marketing contacts to effectively meet goals and spearhead the development of broad scale marketing initiatives.

Qualifications

  • Minimum 5+ years’ experience in multi-channel marketing management and a proven verifiable record of revenue growth in prior positions.
  • Direct work experience and deep understanding of B2B and B2C ecommerce websites and current digital marketing best practices and analytics is required.
  • Advanced analytical skills with talent for interpreting trends and data, and making informed projections/assertions is preferred.
  • A strong leader capable of developing, coaching, managing and motivating a team in a fast-paced, dynamic environment is required.
  • Proven ability to work under pressure, prioritize work and balance a portfolio of programs.
  • Excellent written, verbal communication and executive presentation skills
  • Strong critical thinking & analytical skills and a proven track record of identifying and executing strategies that have helped to drive growth.
  • Demonstrated success collaborating, partnering and influencing at all levels and across all functions of the organization
  • Comfortable managing large project portfolio deadlines and deliverables in a fast paced, changing environment
  • Strong consumer understanding with ability to take consumer information/knowledge and find deep consumer insights that can drive marketing strategy

About Our Company:

Since our inception in 1983, Grizzly Industrial (www.grizzly.com) has become one of the USA’s largest providers of woodworking and metalworking machinery, tools and related accessories, with almost a million square feet of warehouse space in two states. Grizzly products can be found in all sizes of shops, from the large industrial production users, to the smaller cabinet and machine shops.

We provide high-quality products at the lowest possible prices and are truly dedicated to providing excellent customer service to ensure our customers’ needs are met.

Our Culture:

As a company, we value employees with a strong work ethic who desire excellence in the service they provide and their work. We promote a corporate structure that is professional, collaborative, fast-paced and organized. We place a strong value on respect and integrity and promote a positive environment where employees are committed, energetic, helpful, cooperative, courteous and productive.

As an organization we focus on getting results, and in order to achieve results we remain focused on teamwork, maintaining high standards, and taking complete ownership of our work.

Compensation and Benefits:

We offer competitive pay and a comprehensive benefits package including:

  • Medical and dental insurance
  • Progressive premium coverage on dependent medical/dental insurance based on years of service
  • Employer-paid long-term disability, AD&D and life insurance
  • Optional short-term disability, dependent life insurance and AFLAC
  • Flexible Spending Account
  • Paid vacation and holidays
  • 401(k) plan
  • Employee discount

Grizzly is a drug-free and equal employment opportunity employer.

Job Type: Full-time

Required experience:

  • People Management: 5 years
  • Multi Channel Marketing: 5 years
  • Creating Strategic Marketing Plans: 3 years
  • Digital Marketing: 2 years
  • Corporate Marketing: 5 years
  • Product Line Marketing: 5 years
  • Machinery/Power Tools/Industrial Product: 1 year